Are you ready to take your brand to the next level?
Write your own success story with regional radio advertising! The advantage radio advertising offers your business over other advertising mediums stems from its unique combination of high reach, high targetability, and low cost. Radio advertising can be (and is for many of our clients) the main engine of growth and profitability for their local business.
Contact a 106.5 Lakes FM sales rep today to learn more about how your business can reach new heights with an effective local radio advertising plan.
Meet Our Sales Executives
The crew that will bring your vision to fruition!
Keith Hoye is the General Manager of City of Lakes Media, where he leads strategic operations, audience growth, and community engagement for a network of trusted local media brands. With over 15 years of experience in broadcast and digital media, Keith brings a results-driven approach to leadership, fostering innovation while staying grounded in the values of local businesses.
Prior to joining City of Lakes Media, Keith held leadership roles in other radio markets & within a major cell phone chain where he developed a strong reputation for operational excellence and team development.. When he’s not driving strategy or building partnerships, he enjoys spending time with his wife & 2 children & anything football related.
Michael Andrews married his high school sweetheart in 2017, and they’ve been together since 2011, building a busy life filled with love, laughter, and adventure. They are raising three children — Jagger, Jovi, and Jetta — along with their dog Cutter. Family is extremely important to Michael, and he values every moment spent with them, even in the midst of a hectic schedule. Outside of family life, he works as a Multimedia Marketing Specialist, helping local businesses grow, succeed, and connect with their communities through creative strategies, strong partnerships, and meaningful results.
Vicki Bicknase has been in radio sales and marketing at City of Lakes Media in Fairmont for over 30 years. Her role is to help bring clients through the doors by highlighting the reasons they should choose a business first. She’s dedicated to telling people about local businesses—because if word of mouth works, City of Lakes Media has the biggest mouth in the area.
Shayla Skye is a Multimedia Marketing Specialist at City of Lakes Media, where she works with local businesses to create radio and digital marketing campaigns that connect with the community and highlight what makes each business unique. She takes a multi-level marketing approach that often begins with radio as the foundation—helping clients build strong local awareness and recognition—then layers in digital strategies to reinforce messaging, extend reach, and drive consistent engagement across platforms.
Before joining City of Lakes Media, Shayla gained experience as a Social Media Coordinator for an assisted living community, where she helped manage social media platforms, create engaging content, and strengthen digital communication. With both professional and personal experience in content creation and social media, Shayla brings a creative perspective and a strong understanding of modern digital marketing.
Tira Johnson believes a little creativity, a lot of consistency, and genuine connection can go a long way. As a Multimedia Marketing Specialist at City of Lakes Media, she’s passionate about helping local businesses tell their stories and get the exposure they deserve. After years of listening to Lakes FM and Emoji, joining the team in September 2025 felt like a full-circle moment.
Outside of work, Tira is a proud mom of two who enjoys traveling, running her seasonal henna business, and embracing all things whimsical, fun, and creative. She shares her home with a dog and a snake, proving there’s never a dull moment in her world.